A collection of digital graphics designed for Voice in Sport, a platform committed to empowering girls and women in sport through storytelling, education, and advocacy. The creative challenge was to communicate powerful narratives and athlete-driven initiatives through a visual lens that felt both bold and approachable.
The design process centered around translating educational topics—such as nutrition, training, and confidence—into compelling feed and story graphics that could seamlessly live across VIS's digital platforms. I explored the use of AI-generated imagery, custom illustration, and type-driven layouts to evoke both strength and approachability.
Each visual asset serves as a vessel for amplifying the voices of female athletes and experts, whether through a social campaign, marketing email, or session recap. These designs aim to inspire action, ignite curiosity, and foster connection within a growing community of young athletes.
Example of marketing email designed for VIS.
